However, don't stress – A seo services company can enable you to figure out what caused your site's hard-earned rankings to drop, and how to recuperate.
The reason: Google Updated Its Algorithm
Indeed, those sneaky pandas and penguins can get you in case you're not watchful. Google refreshes its algorithms frequently, so don't be astonished if another algorithm or a noteworthy update of more seasoned algorithm tags along and changes the game.
You can look at industry news sites, for example, Search Engine Land to remain up-to-date regarding Google algorithm changes.
The Solution: Keep the Algorithm Pleased
In the event that Google has made a few changes that have made your spot on the SERPs slide, you'll have to figure out how to get yourself out of the penalty. In the event that the algorithm update is in the search engine news, you ought to discover why Google made the update, and what you have to fix to recoup.
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The reason: Your Site Lost Links
Losing links can cause your rankings to drop, particularly if your site doesn’t have a lot of links in the first place. You can utilize link counters like Ahrefs to check your lost links report to see if you’ve experienced a:
- Site-wide link drop
- Sizeable link drop to the page(s) that have dropped in rankings
- Link drop to inbound links to the page(s) that have dropped in rankings
The Solution: Get the Links Back
Regardless of whether you connect with the site owner who initially gave the links, or you invest into new links to substitute the old ones, it’s imperative to have that top-quality link count back up. You must likewise consider a plan to make all pending links all the more long-term, and keep on observing your link profile frequently.
The reason: You Recently Changed The Page
Did you make a few updates to the affected page that may have changed Google's mind about how relevant it is to the target keyword?
Things that may influence Google to give your page the boot include:
- Changing the URL
- Reducing the keyword density
- Removing target keywords from the page title, H1 or H2s
The Solution: Revert the Page
Odds are that if you get your site back to the way it was before, you'll most likely recapture the organic traffic you lost.
In the event that you changed the URL, you might have the capacity to change it back to the first. Else, 301 direct the old URL to the new one. Furthermore, don't change URLs in the future.
In the event that you changed the content, change it back, or keep up a similar keyword density.
If you changed the URL, you may be able to change it back to the original. Otherwise, 301 direct the
If Google is unable to read your page, you must fix that, immediately. Your web development team can take care of the problem.
The reason: User Behaviour Has Changed
Google estimates user behaviors, for example, your click-through rate (CTR) from the SERPs and the time users spend on your page to decide rankings. Things that can affect your CTR and bounce rate may include:
- Adding a popup
- Modified page titles
- Longer load times
The Solution: Make Your Web Page User-Friendly
Users need your page to be fast and simple to access. In the event that you've dropped in rankings because of changes in user behavior, you should utilize an alternate kind of popup or banner, change your titles back, and get onto your web development team about load time.
Dropped rankings can be distressing, yet they can likewise be recouped. However, in the event that you keep a check on the above pointers, you can get yourself back on track in a matter of seconds!